To provide customers with high-quality leather bags with an eye for detail.
The Story of Nadira
Nadira grew up in Marrakesh, Morocco and comes from a family of craftspeople where rug-making and working with leather is part of the family tradition. At the age of twelve, she learned the trade of making bags and working with leather while helping her father repair vintage leather bags, leather poufs, pillows and rugs and serving customers all over the world from her father’s shop in the Marrakesh bazaar.
With a dream of venturing beyond her father’s shop, Nadira came to the USA in April 2009 and enrolled at LaGuardia Community College as an undergraduate student majoring in Accounting. While studying, she was still designing and making the leather bags as she had always done in Morocco.
Nadira's brother would come to visit her a few times a year and during his visit she gave him few bags to sell at the flea market in Williamsburg and Chelsea Market.
The decision to start her own business was solidified when every single bag was sold. That’s when she realized she had something special. She began operating her business from her little apartment in Queens and soon realized she had to find a way to grow in a more significant way. Nadira set up an Etsy store, and since then, she has sold handmade bags all over the world and rated five stars positive reviews. As the demand for the bags increased, she moved to a larger space in NYDesigns incubator space in June 2014.
No machine at all.
Every bag is handmade.
Proudly made in the USA.